Safeway had a substantial promotion coming up, and needed a company that could facilitate all of the components, so they chose Far Western Graphics.
The Fuel promotion consisted of kits containing Banners, Pump Toppers, Ironman Signage, 3-inch full color buttons, and printed latex balloons. By having our offset capabilities and large format department in the same facility, we were able to provide consistency throughout the job. Far Western was able to manage the offset, large format, buttons, balloons, and fulfillment all in one location.
The Fuel promotion was not only for Safeway but it also included their affiliate stores Randalls, Tom Thumb, Vons, and Carrs.
The promotion did so well, that Far Western is also doing the follow-up Fuel promotions. This time with the addition of Dominicks and some of the Eastern Safeway stores.